Ford Electric Capri

Project Manager for the production and delivery of a 360° campaign supporting the launch of the Ford Electric Capri across Europe. I worked with multiple partner agencies—including advertising and organic social media teams—I managed the creation and delivery of paid media assets and copy for Ford of Europe websites, paid social content, digital banners and CRM.

Responsible for managing budgets, timelines, creative trafficking of these assets, QA, approvals, and final delivery, ensuring all content met brand and platform requirements across markets. Collaborated with multidisciplinary skills sets including creative directors, producers, editors, motion designers, copywriters, designers, retouchers, UX specialists, account teams, and the client.

Ford Electric Explorer

Collaborated with the creative team and client to develop a suite of paid social media assets supporting the launch of the Ford Electric Explorer across Europe. The campaign was designed to introduce the new electric model with platform-native content tailored for Ford of Europe’s social ecosystem. Assets were optimized for distribution across YouTube, Facebook, LinkedIn, Instagram, Twitter and TikTok, ensuring consistent messaging while adapting to the strengths and audience behaviors of each platform. Working closely with the stakeholders at the agency and Ford, we refined creative concepts, formats, and deliverables to drive awareness and engagement across multiple European markets.

Global Food Brand

Delivered an AI-driven content project for a global food brand, transforming existing product imagery and descriptions into a new suite of campaign assets. Using the client brief as a foundation, assets were trafficked through AI generation tools to produce scalable creative outputs while maintaining brand consistency.

Managed the end-to-end workflow including prompt coordination, asset generation, QA, client approvals, presentation deck creation, and final delivery. The project demonstrated how AI-assisted production can efficiently repurpose existing brand assets into high-quality creative at scale.

Ceder’s Non-Alcoholic Gin

Worked on a TV commercial for Ceder’s non-alcoholic gin for broadcast across the Netherlands. Managed the end-to-end trafficking of creative motion asset and still key visuals from initial brief through to final delivery, ensuring the production stayed aligned with timelines, budget and broadcast specifications.

Worked closely with the creative team, shoot producers, motion designers, sound mix specialists, music licensing libraries, and the client to coordinate production and post-production stages. Oversaw resource management, booking of VO recordings, music track fees and licenses, sound mix, grading, cgi, reviews, approvals, and quality assurance to ensure the final TVC met both creative expectations and technical requirements for TV media delivery.

Boots Christmas Gift Guide

Managed the end-to-end trafficking of hundreds of product shoot assets for the Boots Christmas Gift Guide, ensuring a smooth workflow from initial test shoots through to final production. Worked closely with the shoot production team—including photographers, stylists, producers, and sample coordinators—to organise and track a high volume of products and imagery across multiple shoot days.

Oversaw the post-production phase, coordinating with retouchers, artworkers, and printers to manage resource, maintain quality control, and ensure all assets were delivered accurately and on schedule for print. The project required careful organisation, clear communication across internal teams, agency stakeholders and clients, plus precise asset management to help deliver a polished seasonal publication.